Privacy Policy
I. Name and address of the person responsible
Name and contact details of the person responsible:
soilkind GmbH
Quellenstrasse 7
70376 Stuttgart
Email: info@soilkind.com
(hereinafter: soilkind) carries out all data processing operations (e.g. collection, processing and transmission) in accordance with the statutory provisions.
The following declaration gives you an overview of what type of data is collected on and via our websites and how it is used and shared, what security measures soilkind takes to protect your data and how you can exercise your rights.
If you have any questions about data protection and your rights as a data subject, you can contact the soilkind data protection officer at:
Email: data.privacy@soilkind.com
II. General information on data processing
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Scope of processing of personal data
Unless otherwise stated, we process your personal data as a visitor to our website (hereinafter: data subject) in order to provide you with a functional and visitor-friendly website as well as our content and services.
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Legal basis for the processing of personal data
If we obtain consent from the data subject for processing personal data, Art. 6 (1) (a) of the General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary to fulfill a contract to which the data subject is a party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
If the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 (1) (c) GDPR serves as the legal basis.
If processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 (1) (f) GDPR serves as the legal basis for processing.
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Data deletion and storage period
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies.
Storage may also take place if this is provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to further store the data for the conclusion or fulfillment of a contract.
III. Provision of the website and creation of log files
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Description and scope of data processing
Each time our website is accessed, our system automatically records data and information from the computer system of the accessing computer.
The following data is collected:
- Date and time of the request
- Name of the requested file
- Page from which the file was requested
- Access status (file transferred, file not found, etc.)
- web browser and operating system used; full IP address of the requesting computer
- amount of data transferred
The data is also stored in the log files of our system. This data is not stored together with other personal data of the visitor.
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Legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 (1) (f) GDPR.
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Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the visitor's computer. For this purpose, the visitor's IP address must be stored for the duration of the session.
The data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not evaluated for marketing purposes in this context.
Our legitimate interest in data processing pursuant to Art. 6 (1) (f) GDPR also lies in these purposes.
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Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. If the data is collected to provide the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after thirty days at the latest.
IV. Content Delivery Networks
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Description and scope of data processing
We use the content delivery network provider Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA, for the purposes of load balancing of network and application traffic and protection against DDoS attacks. For this purpose, Cloudflare can access all personal data processed via the website, such as the log files. -
Legal basis for data processing
The legal basis for the use of content delivery networks is Art. 6 (1) lit. f GDPR. -
Purpose of data processing
Content delivery networks are used to ensure the secure delivery of the website.
Our legitimate interest in data processing pursuant to Art. 6 (1) (f) GDPR also lies in these purposes.
Cloudflare may process your data in the USA. Cloudflare is certified under the EU-US Data Privacy Framework and is therefore obliged to ensure European data protection standards when processing personal data.
For more information, please see Cloudflare’s privacy policy at https://www.cloudflare.com/privacypolicy/
V. Hosting
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf.
All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc. or Shopify (USA) Inc. as part of further processing on behalf of Shopify. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.
Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz . Shopify uses the following subprocessors: https://help.shopify.com/en/manual/privacy-and-security/privacy/subprocessors .
VI. Newsletter
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Description and scope of data processing
a) Subscribe to our newsletter
On our website you have the option of subscribing to a free newsletter. When you register for the newsletter, the data you enter in the input mask (title, first and last name, email address, newsletter preferences) will be sent to us and stored.
In addition, the following data is collected during registration:
- Date and time of registration
Your consent to the processing of data will be obtained during the registration process and reference will be made to this privacy policy.
If you subscribe to our newsletter, we will regularly send you information about our promotions, offers and services by email. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email in which you will be asked to confirm that you wish to receive newsletters from us in the future by clicking on a corresponding link. Unconfirmed profiles are deleted from the system after 3 months.
b) Newsletter for existing customers
If you are an existing customer and you have been informed of your right to object when your email address was collected and each time it is used, we may process the data we have (first and last name, email address) in order to send you regular information about our promotions, offers and services by email. If necessary, you can object to the respective information at any time.
c) Measuring opening and click rates
To improve our newsletters, we measure opening and click rates. For this purpose, the newsletters contain a pixel-sized file (so-called tracking pixel) that is retrieved from our server or that of our shipping service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, and the time of retrieval, is initially collected.
This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the respective recipient and stored in their profile. The evaluations help us to recognize the reading habits of our visitors and to adapt our content to them or to send different content according to the interests of our visitors.
Unless otherwise stated, no data will be passed on to third parties outside the Soilkind Group in connection with data processing for sending newsletters. The data will be used exclusively for sending the newsletter.
The measurement of the opening and click rates of links as well as their further processing are part of the newsletter subscription. If you do not want an analysis, the entire newsletter registration must be revoked. -
Legal basis for data processing
The legal basis for the processing of data after the visitor has registered for the newsletter is Art. 6 (1) (a) GDPR if the visitor has given his or her consent.
The legal basis for the processing of existing customers' data is our legitimate advertising interests (Art. 6 Para. 1 lit. f GDPR in conjunction with Section 7 Para. 3 UWG). -
Purpose of data processing
The collection of the visitor's email address serves to deliver the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used. -
Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The visitor's email address is therefore stored as long as the newsletter subscription is active. After unsubscribing, your email address will be blocked from our newsletter mailing list or deleted after four weeks, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration. -
Possibility of revocation (in case of consent) and objection (in case of Section 7 Para.3 UWG)
The data subject can object to receiving the newsletter at any time. For this purpose, there is an unsubscribe link in every newsletter.
VII. Contact form and email contact
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Description and scope of data processing
There are contact forms on our website that can be used to contact us electronically. If a visitor uses this option, the data entered in the input mask is transmitted to us and stored.
Alternatively, you can contact us using the email addresses provided. In this case, the visitor's personal data transmitted with the email will be stored. -
Legal basis for data processing
If your contact via the contact form aims at concluding or executing a contract, the legal basis for processing is Art. 6 (1) (b) GDPR.
The legal basis for the processing of the data is Art. 6 Para. 1 lit. a GDPR if the visitor has given his consent, otherwise our legitimate interest (Art. 6 Para. 1 lit. f GDPR). -
Purpose of data processing
The processing of personal data from the input mask serves us solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. -
Disclosure to third parties
If we are not the right contact for the respective inquiry (e.g. for the specific product requested), we will forward the inquiry with the specified data to the appropriate company in the Soilkind Group for answering. Depending on the inquiry, the data may be passed on to
- Alfred Kärcher SE & Co. KG, Alfred-Kärcher-Str. 28-40, 71364 Winnenden
The respective company will then answer your request if necessary. -
Duration of storage
The data will be deleted 180 days after transmission.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
VIII. Use of cookies
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Description and scope of data processing
Our website uses cookies. A cookie is a small data package (text file) that your browser stores on your device at the instruction of a website you visit in order to "remember" information about you, such as your language preferences or login information.
We distinguish the following categories of cookies:- Strictly necessary cookies
- Performance cookies
- Functional cookies
- Marketing cookies
When visiting our website, the visitor is informed about the use of cookies and his consent is obtained for the processing of personal data used in this context.
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Legal basis for data processing
The legal basis for the processing of personal data using strictly necessary cookies is Art. 6 (1) (f) GDPR.
The legal basis for the processing of personal data using other cookies is Art. 6 (1) (a) GDPR if the visitor has given his consent. -
Purpose of data processing
The purpose of using technically necessary cookies is to ensure the full functionality and security of the website and the services integrated into it for users. Some functions of our website cannot be offered without the use of cookies. The user data collected by technically necessary cookies is not used to create user profiles. Our legitimate interest in processing personal data in accordance with Art. 6 (1) (f) GDPR also lies in these purposes. -
Duration of storage
The storage period of the respective cookies results from the information in the cookie settings .
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Possibility of revocation
You can revoke your consent to the use of cookies, with the exception of strictly necessary cookies, at any time via the cookie settings in the cookie settings . The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our platform, it may no longer be possible to fully use all of the platform's functions.
IX. Registration / User Account
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Description and scope of data processing
On our website we offer you the opportunity to register and open a customer account. We collect personal data when you provide it to us when creating a customer account. Mandatory fields are marked as such because in these cases we absolutely need the data to create the customer account and you cannot complete the registration without providing it.
By storing your data centrally in your customer account, order processing is simplified and accelerated. We use the data you provide to set up a customer account in our online shop. When you create a customer account or log in, we use your login details to grant you access to the customer account and to manage it.
After submitting a registration via the corresponding registration form, you will receive an email to confirm the registration and to verify that you are the owner of the specified email address and that you have actually registered. Registration will only be completed once you have confirmed your registration via the provided link. From then on, you can log in to the website using your access data and manage your data yourself.
The creation of a customer account and the provision of your data for the purpose of creating a customer account is voluntary and is neither contractually nor legally required. -
Legal basis for data processing
The legal basis is Art. 6 (1) lit. b) GDPR (information is required for the processing of the user relationship established with you through registration). -
Duration of storage
The customer account can be deleted at any time. A deletion request can be sent at any time to the contact details of the person responsible stated in this data protection declaration. After deletion of the customer account, the data will only be stored in a blocked form with regard to tax and commercial retention periods, if legally required, and deleted after these periods have expired, unless you have expressly consented to further use of the data (e.g. in the context of e-mail marketing) or further legally permitted use of the data is required.
X. Ordering in the online shop
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Description and scope of data processing
If you would like to order from our online shop, it is necessary for the conclusion of the contract that you provide your data (e.g. name, address, etc.), which we require to process your order. Mandatory information required to process the contracts is marked separately, further information is voluntary.
The processing of this data takes place- to identify you as our customer;
- to process, fulfil and handle orders;
- to correspond with you;
- for invoicing;
- to settle any liability claims that may arise, as well as - - to assert any claims;
- to manage your customer data.
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Legal basis for data processing
The legal basis is Art. 6 (1) lit. b GDPR (for processing in connection with a contract) -
Duration of storage
Your data will only be used for as long as it is necessary for the existing customer relationship. Notwithstanding this, we are obliged to store your address, payment and order data for a period of ten years due to commercial and tax law requirements. -
Transfer of data for contract performance
In order to fulfil the contract, we pass on your data (name and full address) to the shipping company commissioned with the delivery. The data transfer is necessary for the delivery of ordered goods.
Depending on which payment service provider you select during the ordering process, we will pass on the payment data collected for this purpose to the credit institution commissioned to handle the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service provider in order to process payments. In some cases, the selected payment service providers also collect this data themselves if they create an account with them. In this case, you must log in to the payment service provider using your access data during the ordering process. The data protection declaration of the respective payment service provider applies in this respect.
PayPal
Payments via PayPal are processed via the payment service PayPal (PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg). All payment data is entered directly into the PayPal system and cannot be read or saved by us. To process the payment, we send PayPal your name, invoice amount and delivery address if you have chosen this payment method. Without the transmission of your personal data, we cannot process a payment via PayPal, but you can choose another payment method. For more information on data processing by PayPal, please visit: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Credit card
To process credit card payments, we use the payment service provider " Shopify Payments ", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process together with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Paragraph 1 Letter b GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy . Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy .
Klarna
If you choose to pay by invoice or instant bank transfer , our payment service Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, will handle the payment. Klarna is a provider that enables customers to pay in installments and instant bank transfers. For this purpose, we will send Klarna your name, order details, invoice details and order number if you have chosen this payment method. Klarna will check whether the payment options can be offered to you and will inform us of the result and process the payment directly with you.
XI. Evaluation function
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Description and scope of data processing
As part of the website's offerings, you have the opportunity to voluntarily provide reviews of products, processes or other ratings that are displayed in the product view for other users. We use the data that you provide as part of the rating for this purpose.
In the event that you provide us with sensitive data as part of the evaluation, we will also use your sensitive data (e.g. images or text descriptions), such as information about health or information about ethnic or racial origin, especially for products for sensitive skin.
We use the data you provide to publish and receive your review on our website. Your review will be published with your specified nickname/pseudonym in the post. If you enter your real name instead of a nickname/pseudonym, your real name will be displayed next to your review. The review will then be published based on your consent and can be revoked at any time. Alternatively, the reviews remain anonymous. The reviews may be checked before publication.
We also use the data you provide as part of our legitimate interest to ensure that your review is not based on false information, automatic programs or bots. It is therefore possible that you will receive a verification email to validate your email address if you have not logged in via your customer account.
It is essential that you provide the data in the mandatory fields when submitting your review. If you do not fill out the mandatory information completely, your review cannot be published.
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Legal basis for data processing
The legal basis is your consent in accordance with Art. 6 Para. 1 lit. a) GDPR (and, if applicable, Art. 9 Para. 1 lit. a) GDPR) -
Duration of storage
We reserve the right to delete comments if third parties object to them as being illegal. The personal data of the review will be anonymized or deleted after the customer account has been deleted. If you do not have a customer account, your personal data of the review will be deleted or anonymized after a corresponding deletion request. The published reviews will generally remain visible under the published nickname/pseudonym unless you request separate deletion. -
Possibility of revocation
You can revoke your consent to the publication of the review at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
XII. Third-party tools
Google Ads
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Using this free tracking tool, we can adapt our advertising offer to your interests and needs.
Google Ads (formerly Google AdWords) is Google Inc.'s in-house online advertising system. A conversion occurs when you go from being a purely interested website visitor to an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used, or whether users have signed up for our newsletter.
What data is stored with Google Ads conversion tracking? We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Data for Google conversion tracking:
Name: Conversion
Value: EhML_aySuoyv4g/Vled3ChOllweVGAEgt-mr6aXd7dYISAGQ111954000-3
Purpose: This cookie stores every conversion you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months
In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored? You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie in your browser, you block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works a little differently for each browser. If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether to allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Remember that deactivating these cookies will not prevent advertisements, only personalized advertising.
Legal basis
If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent in accordance with Art. 6 (1) (a) GDPR.
For more information about data protection at Google, please see the Google Privacy Policy
Google Analytics
We use Google Analytics, a web analysis service, on our website.
Google Analytics uses technologies on our behalf that enable the recognition of the user for the purpose of analyzing your use of the website (e.g. cookies or device fingerprinting).
We receive various usage data from your website visit, such as page views, length of stay, interaction with the website. In addition, your approximate location (region), your IP address (truncated), technical information about your browser and the referrer URL are recorded. Google will use this information on our behalf to evaluate your use of our website, to compile reports on website activities and to provide us with other services related to website use. Pseudonymous user profiles can be created from the processed data.
We use the User ID function. Using the User ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.
We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.
We have adjusted the configuration of Google Analytics so that only the website analysis function is used, unless separate consent has been given for the advertising functions.
In Google Analytics, IP address anonymization is activated by default. This means that the IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data.
We use Google Analytics to analyze the use of our website, to compile reports on the website activities of our users and to obtain other statistical evaluations related to website usage. Using the statistics obtained, we can improve our offering and make it more interesting for you as a user of our website. It also provides us with information about the functionality of our website (for example, to identify navigation problems).
Recipients of the data are/can be
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 GDPR)
- Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA
When configuring Google Analytics, care was taken to ensure that Google receives this data as a processor and is therefore not allowed to use this data for its own purposes. The configuration of the “Google Analytics advertising functions” is independent of this and is described separately in the relevant sections, provided that these also used on this website.
The legal basis is Art. 6 Para. 1 lit. a GDPR (consent),
You can revoke this consent to the use of Google Analytics at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
Retargeting / Usage Analysis
Google Ads Conversion
We use the advertising service Google Ads Conversion on our website.
Google Ads enables us to draw attention to our offers using advertising materials (so-called Google Ads) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
These advertisements are delivered by Google via so-called "ad servers". We use so-called ad server cookies for this purpose, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will save a cookie on your device. The following information is usually saved as analysis values for this cookie: Unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be contacted).
These cookies allow Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their device has not yet expired, Google and the website operator can recognize that the user clicked on the ad and was redirected to this page. Each website operator is assigned a different cookie. Cookies cannot therefore be tracked across the websites of different website operators.
We ourselves do not collect or process any personal data for the advertising measures mentioned. We only receive statistical evaluations of the aforementioned data from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, and in particular we cannot identify you based on this information. Due to the use of Google Ads, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. To the best of our knowledge, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and save your IP address.
We use Google Ads for marketing and optimization purposes, in particular to display ads that are relevant and interesting to you, to improve campaign performance reports and to achieve a fair calculation of advertising costs.
Recipients of the data are/can be
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR
- Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA
There is a joint responsibility for data processing in connection with Google Ads Conversion between Google and us in accordance with Art. 26 GDPR. We have agreed with Google that we assume primary responsibility for the processing of the data in accordance with the GDPR and that we will fulfil all obligations under the GDPR with regard to the processing of the data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR and Articles 32 to 34 GDPR).
The legal basis is your consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke this consent to cookies at any time with effect for the future.
You can also prevent cookies from being saved by setting your web browser to block cookies from the domain "www.googleadservices.com". You can change this setting at https://www.google.de/settings/ads . You can also deactivate interest-based ads using the link http://optout.aboutads.info . Please note that these settings will be deleted if you delete your cookies in the browser settings.
Google Remarketing
In cooperation with advertising partners, we use the Google Remarketing or “Similar Audiences” function.
This function is used to track the behavior of site visitors after they have been redirected to the Soilkind website by clicking on a Google ad. This allows future advertising measures to be optimized.
We also use the pixel process for this purpose. The pixel is used to mark visitors to our website and then to target them with advertising for Soilkind products when they search on Google again. The pixel uses cookies to identify the user. According to Google, it does not collect any personal data during this process.
Recipients of the data are/can be
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 GDPR)
- Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA
If you do not want your anonymous statistical data to be used for ad management, you can make the necessary settings using the following link: https://adssettings.google.com/ . Alternatively, you can deactivate the use of cookies for interest-based advertising via the Advertising Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp .
As part of campaigns, we use retargeting and conversion pixels to measure the success of the campaigns. You can deactivate this function using the following link: https://www.adition.com/datenschutz/ .
Legal basis: The use of the Google Remarketing function is based on your consent in accordance with Art. 6 (1) (a) GDPR.
Meta Pixel
We use the meta pixel of the provider Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland (hereinafter "Meta") to measure conversions. ("Meta")
The Meta Pixel is a JavaScript code snippet that enables us and Meta to understand and track the activities of visitors to our website. The Meta Pixel is activated as soon as users activate certain content on our website (so-called event data).
As the website operator, we cannot draw any conclusions about the identity of the users. However, it is possible that Meta establishes a connection to the respective user profile on Facebook or Instagram and uses the data for its own purposes. We have no influence on this use.
This allows Meta to enable advertisements to be placed on Facebook and Instagram pages as well as outside of Facebook and Instagram. We as the site operator cannot influence this use of data.
Legal basis: The use of the meta pixel is based on your consent in accordance with Art. 6 (1) (a) GDPR.
The recipient is Meta Platforms Ireland Limited.
Further information on how Meta processes personal data is contained in Meta's privacy policy, available at https://de-de.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0.
You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .
LinkedIn Insights Tag
For the purpose of conversion measurement and retargeting, we use the LinkedIn Insight Tag of the provider LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland.
The LinkedIn Insight Tag is a JavaScript code that enables us to understand and track the activities of visitors to our website. The LinkedIn Insight Tag triggers the setting of tracking cookies and enables the collection of the following data:
URL, referrer URL, IP address (shortened or hashed), device and browser properties (user agent) and timestamp.
LinkedIn does not share any personal data with us, but only provides reports and communications about the demographics of the website audience and the performance of our ads. We receive information on criteria such as industry, job title, company size, career level and location.
If you are a LinkedIn member, you will be shown targeted advertisements as part of retargeting based on the data collected by LinkedIn.
Legal basis: The use of the LinkedIn Insight Tag is based on your consent in accordance with Art. 6 (1) (a) GDPR.
Storage period: LinkedIn removes members' direct identifiers within seven days to pseudonymize the data. The remaining pseudonymized data is then deleted within 180 days.
Recipient:
- LinkedIn Ireland Unlimited Company, Ireland
- LinkedIn Corporation and other affiliated companies of LinkedIn, USA (certified under the Data Privacy Framework)
LinkedIn acts as a processor for us in accordance with Art. 28 GDPR.
For more information about how LinkedIn processes your data, please visit https://www.linkedin.com/legal/privacy-policy?src=li-other&veh=www.linkedin.com and https://www.linkedin.com/help/lms/answer/a427661/linkedin-insight-tag-haufig-gestellte-fragen?lang=de .
You can adjust the settings for displayed advertisements here: https://www.linkedin.com/mypreferences/d/categories/ads
You can deactivate LinkedIn retargeting here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Pinterest Tag
For the purposes of conversion measurement and retargeting, we use the Pinterest Tag from the provider Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
The Pinterest tag is a JavaScript code that allows us to understand and track the activities of visitors to our website in order to then show you personalized product recommendations. For example, if you have shown an interest in our products on our website, you can be shown an advert for our products on Pinterest.
Legal basis: The Pinterest tag is used on the basis of your consent in accordance with Art. 6 (1) (a) GDPR.
For more information about how Pinterest processes your data, please visit https://policy.pinterest.com/de/privacy-policy and how you can adjust settings regarding the advertisements displayed, please visit https://help.pinterest.com/de/article/personalization-and-data#info-ad .
The legal basis for the processing of personal data in the context of retargeting/usage analysis is your consent in accordance with Art. 6 (1) (a) GDPR.
Google Recaptcha
We use Google reCAPTCHA to check and prevent interactions on our website through automated access by so-called bots. This is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). If Google transmits data to the USA in this context, Google LLC is certified according to the Data Privacy Framework, https://www.privacyshield.gov/EU-US-Framework.
This service enables Google to determine from which website a request is sent and from which IP address you are using the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information that is necessary to offer and guarantee this service, such as server log files, length of stay, mouse movements and keystrokes.
The legal basis for the use of Google reCAPTCHA is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar .
XIII. Disclosure to third parties
In addition to the cases explicitly mentioned in this privacy policy, your personal data will only be passed on without your express prior consent if it is legally permissible or required.
If it is necessary to investigate illegal or abusive use of the website or for legal prosecution, personal data will be passed on to law enforcement authorities or other authorities and, if necessary, to injured third parties. However, this only happens if there is evidence of illegal or abusive behavior. We are also legally obliged to provide information to certain public bodies upon request. These are law enforcement authorities, authorities that prosecute administrative offenses that are subject to fines, and the tax authorities.
Any transfer of personal data is justified by the fact that (1) the processing is necessary to fulfill a legal obligation to which we are subject pursuant to Art. 6 (1) (c) GDPR in conjunction with national legal requirements for the transfer of data to law enforcement authorities, or (2) we have a legitimate interest in passing on the data to the aforementioned third parties if there are indications of abusive behavior or to enforce legal claims and your rights and interests in the protection of your personal data within the meaning of Art. 6 (1) (f) GDPR do not outweigh them.
In order to be able to offer the services on this website, third-party companies and external service providers are used. Any third-party companies and external service providers used are carefully selected as data processors within the framework of Art. 28 Para. 1 GDPR, regularly checked and contractually obliged to process all personal data exclusively in accordance with our instructions.
XIV. Data transfer to third countries
Unless otherwise stated, data will only be transferred to locations in countries outside the European Union (so-called third countries) if
- it is necessary to execute your orders (e.g. payment orders),
- an adequate level of data protection is ensured or
You have given us your consent.
XV. Rights of the data subject
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Right to information
You can request information about your personal data that we process in accordance with Art. 15 GDPR. -
Right to object:
You have the right to object for special reasons (see section 8). -
Right to rectification:
If the information concerning you is no longer correct, you can request correction in accordance with Art. 16 GDPR. If your data is incomplete, you can request completion. -
Right to erasure:
According to Art. 17 GDPR, you can request the deletion of your personal data. -
Right to restriction of processing:
According to Art. 18 GDPR, you have the right to request that the processing of your personal data be restricted. -
Right to complain:
If you consider that the processing of your personal data
If the processing of your personal data violates data protection law, you have the right under Art. 77 Para. 1 GDPR to lodge a complaint with a data protection supervisory authority of your choice or with the data protection supervisory authority responsible for the controller. -
Right to data portability
If the requirements of Art. 20 Para. 1 GDPR are met, you have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to third parties. -
Right to object according to Art. 21 Para. 1 GDPR:
You have the right to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR for reasons related to your particular situation. The controller will then no longer process the personal data unless he can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
XVI. Appearances in social media
Instagram and Facebook
We maintain a publicly accessible profile (so-called “fan page”) on the social networks “Instagram” and “Facebook”. The provider of Instagram and Facebook is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter “Meta”).
When you visit our fan pages, Meta usually analyzes your user behavior. Meta also records your device information. This happens regardless of whether you are logged in to Instagram. Meta provides us with so-called "page insights" through which we receive the evaluation of the analysis of interactions with our fan page. You can find more information in Meta's privacy policy: https://www.facebook.com/about/privacy/.
We are jointly responsible for data processing with Meta. To this end, we have concluded a joint data processing agreement with Meta. This agreement specifies who is responsible for which data processing operations when you visit our fan pages. You can view this agreement between us and Facebook here: https://www.facebook.com/legal/terms/page_controller_addendum .
Legal basis
Art. 6 para. 1 lit. f (legitimate interest)
Our legitimate interest lies in providing our customers and prospective customers with timely information and in timely interaction with our customers and prospective customers.
Storage period
We delete the data collected in this context once storage is no longer required, unless there are statutory retention periods or limitation periods that must be observed.
Asserting your rights
Since we are jointly responsible for data processing with Meta, you can assert your rights against both us and Meta. Please note, however, that depending on the processing operation, we do not have full influence on the data processing, as this is predominantly carried out by Meta.
LinkedIn
We maintain a publicly accessible profile (so-called “fan page”) on the social network “Linkedin”. The provider of Linkedin is LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland (hereinafter “Linkedin”).
When you visit our fan pages, Linkedin usually analyzes your user behavior. Linkedin also records your device information. Linkedin provides us with so-called "page insights" through which we receive the evaluation of the analysis of interactions with our fan page. You can find more information in Linkedin's privacy policy: https://www.linkedin.com/legal/privacy-policy?trk=content_footer-privacy-policy/ .
We are jointly responsible for data processing with Linkedin. To this end, we have concluded a joint data processing agreement with Linkedin. This agreement specifies who is responsible for which data processing operations when you visit our fan page. You can view this agreement between us and Facebook here: https://legal.linkedin.com/pages-joint-controller-addendum.
We provide the fan page to provide you with an appealing and contemporary online presence.
Legal basis
Art. 6 para. 1 lit. f (legitimate interest)
Our legitimate interest lies in providing our customers and prospective customers with timely information and in timely interaction with our customers and prospective customers.
Please note that LinkedIn may base its data processing operations on a different legal basis. For further information, please see the Privacy Policy and the Joint Processing Agreement.
Storage period
We delete the data collected in this context once storage is no longer required, unless there are statutory retention periods or limitation periods that must be observed.
Asserting your rights
Since we are jointly responsible for data processing with Linkedin, you can assert your rights against both us and Linkedin. Please note, however, that depending on the processing operation, we do not have full influence on the data processing, as this is mainly carried out by Linkedin.
Pinterest
We maintain a publicly accessible profile (so-called “fan page”) on the social network “Pinterest”. The provider of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (hereinafter “Pinterest”).
When you visit our fan pages, Pinterest usually analyzes your user behavior. Pinterest also records your device information. Pinterest provides us with so-called "Pinterest Analytics" through which we receive the evaluation of the analysis of interactions with our fan page. You can find more information in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy .
We assume that we are jointly responsible for the processing with Pinterest. However, we have no knowledge of how Pinterest processes personal data.
We provide the fan page to provide you with an appealing and contemporary online presence.
Legal basis
Art. 6 para. 1 lit. f (legitimate interest)
Our legitimate interest lies in providing our customers and prospective customers with timely information and in timely interaction with our customers and prospective customers.
Please note that Pinterest may base its data processing operations on a different legal basis. Further information can be found in the privacy policy at https://help.pinterest.com/de/topics/privacy-safety-and-legal.
Storage period
We delete the data collected in this context once storage is no longer required, unless there are statutory retention periods or limitation periods that must be observed.
Asserting your rights
Since we are jointly responsible for data processing with Pinterest, you can assert your rights against both us and Pinterest. Please note, however, that depending on the processing operation, we do not have full influence on the data processing, as this is predominantly carried out by Pinterest.
YouTube
We maintain a publicly accessible channel on the social network “YouTube”. The provider of YouTube is Pinterest Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).
When you visit our channel, Google usually analyzes your user behavior and records your device information. This happens regardless of whether you are logged in with your member account. Google provides us with so-called "YouTube Analytics", through which we receive the evaluation of the analysis of interactions with our channel. We cannot draw any conclusions about your identity with the information provided to us.
We process personal data about you when you interact with our posts or otherwise contact us via YouTube. The information that is accessible to us depends on your account settings.
We assume that we are jointly responsible for the processing with YouTube. However, we have no knowledge of how Google processes personal data.
Legal basis
Art. 6 para. 1 lit. f (legitimate interest)
Our legitimate interest lies in providing our customers and prospective customers with timely information and in timely interaction with our customers and prospective customers.
Please note that Google may base its data processing operations on a different legal basis. Further information can be found in the privacy policy at https://policies.google.com/privacy?hl=de
Storage period
We delete the data collected in this context once storage is no longer required, unless there are statutory retention periods or limitation periods that must be observed.
Asserting your rights
Since we are jointly responsible for processing with Google, you can assert your rights against both us and Google. Please note, however, that depending on the processing operation, we have no influence on the processing carried out by Google.
You can contact Google’s data protection officer at: https://support.google.com/policies/contact/general_privacy_form
Privacy Policy soilkind App
(As of June 2024)
When you use the soilkind app, personal data is processed, about which we will inform you below.
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Responsible body of the soilkind app
The soilkind app (hereinafter referred to as the app ) can be used for smartphones with an iOS or Android operating system.
The responsible body for the subsequent processing of personal data of the app is soilkind GmbH, Quellenstr. 7, 70376 Stuttgart, email: info@soilkind.com (hereinafter referred to as soilkind).
You can reach soilkind’s data protection contact at the above address and by email: data.privacy@soilkind.com
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Download the app
You can download the app for free from the Google Play Store or the Apple App Store. To do this, you must open a customer account in either the Google Play Store or the App Store and provide your data there. However, this data collection is not carried out by soilkind, but by the operator of the respective app store. As a result, soilkind has no influence on the data collection and is not responsible for it.
In addition, you must accept the relevant terms of use of the respective app store in order to open a customer account.
When you download the app from an app store, the necessary information is transferred to the app store, in particular your user name, email address and customer number for your account, time of download and the individual device ID. Soilkind also has no influence on this data collection and is not responsible for it.
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Registration and login
To set up and use the app, you can register via email or social login.
Depending on the registration option selected, the following data (hereinafter referred to as registration data ) will be processed:
a) Registration by email
When you create a user account with soilkind, we ask you for the following information:
- E-mail address, first name, last name
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Any other personal data voluntarily provided during registration
This data is processed for registration and future registrations, thus for the implementation of the soilkind app offer in accordance with Article 6 paragraph 1 sentence 1 letter b) GDPR.
b) Registration via social login
By using the functions "Sign in with Apple" and "Sign in with Google" (hereinafter referred to as Social Login ), you alternatively have the option of registering or logging into the soilkind app using your following data.
If you register via social login, the following information will be sent to soilkind each time you log in:
- When registering via Google: Google ID, stored first and last name, email address.
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If you register via Apple: Apple ID, first and last name stored with Apple, email address.
By registering via social login, you give your consent (Art. 6 Para. 1 lit. a GDPR) that the above-mentioned data will be transmitted by the respective provider to soilkind for registration and future registrations. This information is transmitted to soilkind by the respective provider without soilkind requesting this information. Of this information, soilkind only stores the Facebook ID, Apple ID or Google ID and the email address that the user has stored there. The legal basis for storage by soilkind is Art. 6 Para. 1 lit. b GDPR.
Registration (via email or social login) is required to use the app. You are not obliged to register for the app, but it cannot be used without registration.
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Using the app
When you use the soilkind app, we collect and process the following data (hereinafter referred to as app data ) that your mobile device transmits to soilkind in order to enable you to use the app. These are:
- Your device identification (model name, device category, brand)
- Anonymous device ID
- Date and time of use
- Screen tracking (how to move around in the app)
- Access status
- App version
- Browser
- Operating system and version
- Usage time (commissioning, use)
- Country and language of the device
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Crash reports
If you use the app to manage your soilkind devices, the following data (hereinafter referred to as device data ) will be collected and processed depending on the type and application of the device in question:
- General data about the devices (device ID, device name)
- Hardware and software version of the device (all modules)
- Device status data (Bluetooth, WiFi connections).
- Use of device functions (individual actions, remote management of the device, device runtimes)
- Information about the device status as well as information about errors and warnings (e.g. sensor measurements).
- Data on the amount of compost produced
- any plants you have entered for the plant guide
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Purpose of processing and legal basis
The app and device data are processed by soilkind to carry out the soilkind app offer in accordance with Art. 6 paragraph 1 sentence 1 letter b) GDPR (contract).
soilkind also uses the app and device data for the purpose of quality assurance and improving product quality in accordance with Art. 6 paragraph 1 sentence 1 letter f) GDPR (legitimate interest).
In addition, soilkind evaluates your usage behavior and your information about where and how you use the corresponding products in accordance with Art. 6 Paragraph 1 Clause 1 Letter f) GDPR (legitimate interest) based on soilkind's legitimate interest in market research, to identify trends and to determine product recommendations. The data concerned is pseudonymized for this purpose. soilkind does not draw any conclusions about individual users through this use of data and in particular does not carry out any profiling of users.
If you actively consent in the app or a corresponding query in the settings of your mobile device, soilkind will process the corresponding data on the basis of your consent (Art. 6 Para. 1 Sentence 1 lit a) GDPR).
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Recipient of the data
The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are used within the app. In such cases, we comply with the legal requirements and, in particular, conclude order processing agreements (Art. 28 GDPR) with the recipients of your data that serve to protect your data.
Otherwise, personal data will not be passed on to third parties.
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Contact option
If you contact us via the developer's email address in the App Store, we may send you a Google Form to classify your request.
In this case, we process your email address and the content of the communication in order to process your request. The legal basis is Art. 6 Para. 1 Sentence 1 lit. b) GDPR (contract), if the request concerns your contractual relationship with soilkind, or Art. 6 Para. 1 Sentence 1 lit. f) GDPR (legitimate interest) for all other requests. Our legitimate interest lies in answering your request.
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Local Storage
Soilkind uses Local Storage technology to locally cache information from your smart soilkind device. Local Storage uses the storage capacity of your device cache. This means that data is stored in your device cache. This data is stored in your device cache for an unlimited period of time and updated with every connection to the soilkind cloud. You can check which data is stored in the local storage of your device cache via the app settings and also delete the local storage.
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soilkind Cloud
The soilkind Cloud stores the data on a storage facility provided by Amazon Ireland, Burlington Plaza, Burlington Rd, Saint Peter's, Dublin 4, Ireland.
The storage and data processing takes place on Amazon Webservices servers in the European Union. For this purpose, soilkind has concluded a data processing agreement with Zoi, who is responsible for hosting and app development.
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Storage period
Deletion of registration data
After the contractual relationship has ended, the data will be deleted from soilkind, unless there are statutory retention periods. This is the case if you delete your account or remove the relevant product from your account.
Deletion of app and device data
The data generated by the device is available to you for a maximum of 90 days and is then pseudonymized by soilkind. If you delete your account, the pseudonym associated with the usage data will be deleted from soilkind.
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Integration of third-party services
Firebase
The app uses Google Firebase technology from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Firebase”).
Google Firebase generally uses servers located in the European Economic Area for its services. If data is transferred to the USA, soilkind has concluded a data processing agreement with Google, in which Google undertakes to process user data only in accordance with soilkind's instructions and to comply with European data protection standards. Google LLC is certified under the Data Privacy Framework, so that an appropriate level of data protection is guaranteed in accordance with Art. 45 GDPR.
The legal basis for the use of this cloud service is our legitimate interest according to Art. 6 Paragraph 1 Sentence 1 Letter f) GDPR in the analysis, optimization and user-friendly design of the soilkind app.
For more information about Google Firebase and data protection, see:
https://firebase.google.com/terms/data-processing-terms
https://firebase.google.com/terms/
https://firebase.google.com/support/privacy/
The app uses the following Firebase services:
Google Analytics for Firebase enables the analysis of the use of the soilkind app. This collects information about the use of the app, transfers it to Google and stores it there. Google uses the advertising ID of the device for this purpose. The information mentioned is used to evaluate the use of the app anonymously. The use of the advertising ID can be restricted in the device settings (iOS: Privacy/Advertising/Restrict Ad Tracking; Android: Account/Google/Ads).
Firebase Crashlytics is used to ensure the stability and improvement of the soilkind app. Information about the device used and the use of the app is collected. This includes, for example, the times at which the app is started and when a crash occurs. This information enables soilkind to diagnose and solve problems.
soilkind cannot accept any responsibility for the proper processing of data by Google, Apple or any other app store provider. Please note the privacy policies of those providers. There is no further exchange of data with these companies.
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Your rights, questions and information
You have the right
- to know whether and which personal data we process about you,
- for correction,
- Deletion,
- to restrict the processing of these data,
- to object to the processing and
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on data portability.
Objection (legitimate interest) You have the right to object at any time to the processing of personal data concerning you pursuant to Art. 6 (1) (f) GDPR for reasons related to your particular situation. soilkind will no longer process the personal data unless soilkind can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
Objection (market research/direct advertising). You can object to the processing of data concerning you for market research or direct advertising purposes at any time. Please send an email to data.privacy@soilkind.com . After your objection, the personal data will no longer be processed for these purposes.
If you have any further questions about the processing of your data or if you would like information about the data stored by you in the soilkind Cloud, you can contact the data protection contact person at the above address and at the e-mail address data.privacy@soilkind.com.
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Competent supervisory authority
As a data subject, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes data protection law, without prejudice to any other administrative or judicial remedy.
In the event of complaints regarding the use of your personal data, you can also contact the responsible supervisory authority of soilkind, the State Commissioner for Data Protection and Freedom of Information Baden-Württemberg, Lautenschlagerstraße 20, 70173 Stuttgart, telephone +49 (0)711/615541-0 , fax 0711/615541-15, https://www.baden-wuerttemberg.datenschutz.de/ , email: poststelle@lfdi.bwl.de .